Qdoba Rebranded

From creating a new Qdoba trademark to conceptualizing a food truck with a detailed mockup, the rebranding process was comprehensive and creative. Throughout the process, I focused on maintaining consistency across all elements of the brand. It was essential to ensure that each design piece felt connected to the brand's core identity. At the same time, I wanted to avoid making each component feel entirely separate or disconnected. Balancing innovation with brand unity is key when reimagining a company’s image.

I limited my design palette to four colors across all projects, ensuring consistency and strengthening the brand's identity. To maintain a cohesive look, I used just three fonts throughout. One font was applied consistently for the envelopes, business cards, and letterhead, keeping these essential materials unified. The remaining two fonts were used for the brochure and menu in my food truck, adding variety while still aligning with the overall brand aesthetic.

Qdoba Brochure

I designed a vertical tri-fold brochure for Qdoba to showcase their catering menu and the various packages they offer to customers. The brochure highlights the flexibility and variety of Qdoba’s catering options, making it easy for customers to find the perfect package for their event. I incorporated vibrant visuals and clear, easy-to-read typography to reflect the brand’s lively personality and commitment to quality. The overall layout ensures the information is organized and accessible, enhancing the customer’s experience when they explore catering options.

Qdoba Food Truck & Menu

Qdoba Package Design

I designed a takeout bag for Qdoba that reflects the brand's vibrant and modern identity. The packaging features bold colors and playful graphics, aligning with Qdoba’s fresh approach to Mexican cuisine. The design is both practical and stylish, ensuring brand consistency across all touchpoints.

Letterhead, Business Cards, and Envelope

I designed Qdoba's business cards, letterhead, and envelopes, ensuring brand consistency throughout. The designs are clean and straightforward, yet unmistakably represent the Qdoba brand. Every element reflects the company's identity while maintaining a professional appearance. These materials are a cohesive extension of Qdoba's visual style.

Railbookers Group